In 2006 Royal Unibrew decided to boost the design of their popular 1 litre beer can for the German market.

This was made on the basis of a number of technical and design-wise proposals from Glud & Marstrand.

The update of the design was implemented, using the same number of colours, swift and at manageable once-and-for-all costs ”.

The update has accentuated the Faxe brand and provided the can with a more exclusive look quite in accordance with our positioning strategy,”

explains Mads Aagård Jensen, brand manager at Faxe International.