The winner was the Steelboook™ G2 media packaging for the film “10,000 BC” in Blu-Ray format. The packaging stood out for its newly developed crackle lacquer. The lacquer makes perfect use of the metal reflection and gives the packaging a patinated appearance which fits well with both the motif and the theme.

The product has so far been tested and approved for media packaging, but will further  developed for use with other types of packaging.